We’ve been using the claim “Astonishingly Superior” to represent Cremo Shave Cream since the beginning. And many people have asked us, “How can you make that claim and what does it mean?”
Well, here you go!
We didn’t start Cremo on the notion that we wanted to provide men with a mediocre product. We wanted to bring something superior… astonishingly superior; the kind of product that makes you wonder why you haven’t been treating your beard with it since you were old enough to generate a formidable scruff.
Cremo Shave Cream is that product, and there are very good reasons why what we offer is unique compared to the usual cans of foam or gel you’re used to piling on your skin. Sure, you might read about exotic ingredients laced into certain products that claim superiority. But we don’t waste time with gimmicks – we stick with unabashed science and results.
The Science Behind Why Cremo Shave Cream Is Superior
To understand how shaving cream works, you’ve got to understand how shaving works. When a blade rides across un-lubricated skin, disaster is imminent. The edge of the razor catches on skin cells, causing irritation and bleeding.
Shaving cream is supposed to solve this problem by promoting harmony between skin and blade. You coat your skin in some sort of gel or foam so the surface of your skin is protected from your razor. As the sharp edge of your razor moves across your face, the foam or gel provides a buffer.
Unfortunately, foam is a mixture of lubricant and air, and air doesn’t help prevent nicks, burns and bumps.
We felt like there was a better way – a more scientific way – to cut down on this irritation. What we found was that certain molecules made from coconut oil were perfect for shaving cream. These molecules are long and slippery, which means they provide the perfect shaving surface.
The molecular structure of our shaving cream allows the blade of your razor to pass over your skin close enough to get your hair at its root, but there’s enough separation between blade and skin to prevent razor burn and those day-ruining cuts that bleed our patience dry.
The Practical Side of an Effective Shave Cream
We think we’ve got the fundamentals of a good shave down to a science, but shaving goes beyond the fundamentals of blade-to-skin dynamics. Convenience and clean-up plays a big role.
Think about the last time you shaved with a gel or foam. Gels tend to come out of the can in a docile state, then flare up into an air-filled foam after you rub them together in your hands. Foams, of course, come out of the can in huge tufts – no fomenting needed.
In both cases, you’ve got a handful of light foam that will, only by miracle, stay on your face and not tumble down onto your countertop or the floor. As you run your razor across your skin, utterly excessive piles of foam gather on your razor; this messy, haphazard scenario is not what shaving was meant to be.
Cremo Shave Cream, on the other hand, is not a disaster waiting to happen. Our powerful formula is concentrated, so you only need an almond-sized dollop in your hand to get down to business. As it mixes with the water on your face, it becomes slick and super effective.
No useless fistfuls of foam tumbling off your jawline; just a smooth, subtle lather giving you the best shave of your life. And even if you have to double back over an area, our cream will keep irritation at bay.
A quick clean of your razor (again, no swarthy clumps of foam) and you’re ready to head out the door irritation-free and feeling like a man who is ready to be a man.
Better yet, our products aren’t tested on animals; no cruelty here. And our products are vegan. Our shave cream, as you can see, is about as pure a beard product as nature (and science) would intend.
Astonishingly Superior indeed.